| Super Bowl Advertising 2.0
You'd think that advertisers paying big bucks for Super Bowl commercials would get the most for their money by exploiting online or mobile video tie-ins, but that wasn't always the case. Here are the top five big winners—and a few losers—in cross-platform advertising's big game. .
Samsung FP-T5894W: The Wireless Plasma TV
There is no denying that flat panel Plasma and LCD televisions are a vision of beauty in any lounge. However, the hassle of attempting to implant one of these things in your wall is far from reasonable if you want to hide all the cables that need to connect to the TV. At CES 2007 last week, Samsung launched the Samsung FP-T5894W, the worlds first wireless TV. No more wires, hurray! (well it takes one to power the TV) The Samsung FP-T5894W is a 58-inch plasma HDTV with 1080p (1,920x1,080) native resolution and a contrast ratio of 10,000:1.
The Samsung FP-T5894W comes with a wireless A/V Centre that can apparently be placed as far as 300 feet away from the screen. The Samsung FP-T5894W communicates with the wireless A/V Centre using the 802.11n wireless standard at bit rates up to 150Mbps.
Super Bowl Drives HDTV Prices Lower
According to DigiTimes, the Super Bowl is driving HDTV prices lower, sometimes price cuts can be as much as 50%. So if you are waiting to take the leap on a new HDTV, now might be the time. Today's football fans have a wide choice of sets and display technologies, including direct-view models like LCD and PDP (plasma display panel), and rear-projection varieties like DLP (digital light processing), LCOS (liquid crystal on silicon) and 3LCD. Comments .
The game's in HD. Why aren't the ads?
For people who watch Sunday's Super Bowl on high-definition TV sets, the commercials will look as sharp and lifelike as the game itself -- except when they don't. Despite the Super Bowl's reputation as the nation's top venue for TV advertising, some ads for the game will not be broadcast in HD. That could mean a jarring visual experience for football fans with HD sets, who'll sometimes switch from crisp, wide-screen game images to fuzzy-looking ads that won't even fill the screen. Still, the Super Bowl attracts a much sharper-looking selection of commercials than other high-definition broadcasts. Broadcasting & Cable magazine reported last year that only about 20 percent of TV ads were in HD. But in last year's Super Bowl, broadcast over the ABC television network, over half the ads were in high-definition, and that number will probably increase in 2007.
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